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About Us

The Brand Story & Founder’s Vision

Artisan soaps on a wooden tray with a Madame PH tag

The Brand Story

Our logo’s ‘M’ is a sacred, tripartite intersection: honoring Madame Cornelia (maternal grandmother), the founder of Madame PH, and a pivotal silent partner. Born from a profound season of expectancy, it serves as an eternal tribute to a life briefly held but deeply loved. From the transformation of grief into purpose, this brand stands as a living legacy a manifestation of nurturing, craftsmanship, and connection shared with the world.

Madame PH

The Philosophy: Approachable Luxury

Madame PH redefines high art through the lens of the everyday. We believe a home should invite connection rather than create distance; here, true luxury is found in the human bond and the art of co-existing.

The Commitment: Eco-Luxe & The Filipino Way

Rooted in Pangangalaga (Mindful Care), our commitment embodies Gawang Pinoy, Galing Pinoy. We don’t just consume resources; we steward them to preserve our planet, empower our people, and honor our culture.

Sanctuary for the Senses: An Invitation to Self-Love

We create spaces where women can pause to honor their resilience, embrace their beauty, and celebrate their strength. Through a slow, intentional rhythm of life, we champion the principle of holistic wellness.

Ancestral Innovation: Crafting the Future

We bridge the gap between tradition and tomorrow by elevating old-world materials, handcrafted by local artisans, into the realms of the digital future and global wellness tourism.

Film

Madame PH: Gawang Pinoy, Galing ng Pinoy

Marjiel Gono-Apacible seated at her desk, smiling

Marjiel Gono-Apacible, Founder and Creative Director

The Vision

A New Era of Philippine Luxury

Founder and Creative Director Marjiel Gono-Apacible envisions Madame PH as a global eco-luxe powerhouse. She champions a future where Philippine tourism is defined not by concrete structures, but by the restorative power of our natural landscapes, the boundless creativity of our people, and the soul of artisanal handmade crafts.

Marjiel’s perspective is uniquely multi-dimensional, blending the clinical precision of a nurse, the sophisticated soul of a hotelier, and the strategic edge of a marketing consultant. Through this lens, she transformed the “M” emblem into a symbol of Mastery, Mindfulness, and Motherland—reimagining luxury as something human, relatable, and deeply rooted.

The Founder’s Note: The Soft & Silent Sovereign

“Madame PH is a reflection of the Soft & Silent Sovereign. I lead with a gracious authority—an influence that never needs to shout, rooted instead in the deep intentionality of quiet, perfectly unpolished luxury.”

Marjiel Gono-Apacible, Founder and Creative Director

Marjiel Gono-Apacible in a black blazer
BIR Registration Seal Badge: Registered 2024, Bureau of Internal Revenue, with QR code

Registered Business

BIR Registration Seal

Madame PH Crafts and Couture is registered with the Bureau of Internal Revenue.

Institutional Partnerships Now Open!

Shopping Cart

Limited Promo · Madame PH

Eco-Luxe Gift Set Promo

Get FREE 25 pieces of artisan soaps or candles for every purchase of any gift set promo.

Artisan soaps on bamboo dishes tied with sage ribbon

Artisan Soap & Bamboo Dish

Php 249

Gift box with Himalayan bath salt, a bath bomb and green tea soap

Botanical Bath & Body Care

Php 799

French press and Madame PH tumbler in a wooden gift box

French Press & Coffee Set

Php 1,499

Luxury wellness set of candles and soaps in a gift box

Luxury Wellness Set

Php 1,999

Minimum of 50 sets · Free shipping for bulk orders in Metro Manila. Terms & conditions apply.