About Us
The Brand Story & Founder’s Vision
The Brand Story
Our logo’s ‘M’ is a sacred, tripartite intersection: honoring Madame Cornelia (maternal grandmother), the founder of Madame PH, and a pivotal silent partner. Born from a profound season of expectancy, it serves as an eternal tribute to a life briefly held but deeply loved. From the transformation of grief into purpose, this brand stands as a living legacy a manifestation of nurturing, craftsmanship, and connection shared with the world.
The Philosophy: Approachable Luxury
Madame PH redefines high art through the lens of the everyday. We believe a home should invite connection rather than create distance; here, true luxury is found in the human bond and the art of co-existing.
The Commitment: Eco-Luxe & The Filipino Way
Rooted in Pangangalaga (Mindful Care), our commitment embodies Gawang Pinoy, Galing Pinoy. We don’t just consume resources; we steward them to preserve our planet, empower our people, and honor our culture.
Sanctuary for the Senses: An Invitation to Self-Love
We create spaces where women can pause to honor their resilience, embrace their beauty, and celebrate their strength. Through a slow, intentional rhythm of life, we champion the principle of holistic wellness.
Ancestral Innovation: Crafting the Future
We bridge the gap between tradition and tomorrow by elevating old-world materials, handcrafted by local artisans, into the realms of the digital future and global wellness tourism.
Film
Madame PH: Gawang Pinoy, Galing ng Pinoy
Marjiel Gono-Apacible, Founder and Creative Director
The Vision
A New Era of Philippine Luxury
Founder and Creative Director Marjiel Gono-Apacible envisions Madame PH as a global eco-luxe powerhouse. She champions a future where Philippine tourism is defined not by concrete structures, but by the restorative power of our natural landscapes, the boundless creativity of our people, and the soul of artisanal handmade crafts.
Marjiel’s perspective is uniquely multi-dimensional, blending the clinical precision of a nurse, the sophisticated soul of a hotelier, and the strategic edge of a marketing consultant. Through this lens, she transformed the “M” emblem into a symbol of Mastery, Mindfulness, and Motherland—reimagining luxury as something human, relatable, and deeply rooted.
The Founder’s Note: The Soft & Silent Sovereign
“Madame PH is a reflection of the Soft & Silent Sovereign. I lead with a gracious authority—an influence that never needs to shout, rooted instead in the deep intentionality of quiet, perfectly unpolished luxury.”
Marjiel Gono-Apacible, Founder and Creative Director
Registered Business
BIR Registration Seal
Madame PH Crafts and Couture is registered with the Bureau of Internal Revenue.